Automatic Retailing To Take On Tough Charity Challenge

They were bereft of ideas, so the people at Automatic Retailing asked their customers, ‘what shall we do for charity this year?’

They should’ve known better…

‘There’s a competitive streak that runs right through Automatic Retailing – we’ll never knowingly be second best to anybody – and normally, that’s A Good Thing’, Lyndsey Baxter told us. ‘But there’s a downside: that same dogged determination meant that, when the ideas came through to us, we looked for the most difficult challenge, not the easiest.’

So, they’ve made their decision: an ARN team is going to walk 500 miles, in one week.

The idea is that on Saturday the 27th of May, they’ll field a full-scale team on a walk from Craster to Seahouses.

‘When we say we’ll walk 500 miles, that’s the aggregate total the team needs to achieve’ Lyndsey said. ‘So, if we could get 500 people joining in, we’d only need to walk one mile each. If we get 10 walkers, we’d need to clock-up 50 miles apiece…’

Participants will be given pedometers and the number of ‘normal’ steps they take during the week will also be taken into account. ‘Given that the lads in the warehouse hardly ever stop moving’, Lyndsey said, ‘we’re confident we’ll hit our 500 miles target.

Automatic Retailing
Lyndsey Baxter: ‘We’ll never knowingly be second best to anybody.’

But it won’t be easy…

The charity chosen to benefit from this organised chaos is called ‘Gift Of A Wedding’. This suggestion came from Louise Cummings at AVS. ‘We did our own research and we liked what we saw…’, Lyndsey said.

Automatic Retailing has created a donations page and they’re urging us to dig deep. If you’d like to find out more about ‘Gift Of A Wedding’, check out the info below.

‘Thanks to all in anticipation of your support’ Lyndsey said.

To visit the fund raising page, PLEASE CLICK HERE.

About Gift Of A Wedding

Gift Of A Wedding is a UK charity which provides free weddings to people with a terminal illness, regardless of age, race, religion, gender or sexual orientation. The charity’s web site is here.

Case History: Kathryn De-Wet, who has terminal cancer, marries Nick Slattery thanks to Gift Of A Wedding, here. It’ll touch your heart…

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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