A HELL of an opportunity awaits you at Vendex Midlands!

HELLHELLHELL Beverages, one of the fastest growing FMCG businesses in the world, (as its explosive export expansion and growing global popularity testifies) is heading to Vendex Midlands after a successful debut in Leeds last November.

The 100% Hungarian energy drink brand was founded in 2006 and by 2010, it was market leader in Hungary.  HELL has now become a key player internationally, exporting to more than 50 countries. In addition to its homeland, HELL is market leader in Bulgaria, Romania, Bosnia Herzegovina; Slovakia, Croatia, Greece and Cyprus.Continuing to grow our presence in Vending with our Core range of premium quality products, available at an affordable price point, across both Energy and Ice Coffee categories.

Since Vendex Leeds, Barry Wilson’s HELL UK leadership team has added Andrew Pheasant to its ranks. Andrew joins with four years in vending with Suntory under his belt and he’s created a dedicated vending team that will be visible at future vending events, kicking off at the MK Stadium.

‘There’s a lot to talk about with the vending community’, Andrew says, ‘not least a new product that we’ll be introducing later this spring. It’s the first ever energy drink that’s been created entirely by Artificial Intelligence, including the formula, the taste and even the design of the packaging. We will also be expanding the HELL Coffee range, and visitors to our stand will be invited to try our new Mocha variety.

Andrew Pheasant

‘We’ll be using our brand-new trade show stand at Vendex Midlands, where operators can get hands-on with our range and learn more about the great margins on offer.’

Significantly, Hell has appointed a UK marketing agency to tailor the company’s global campaigns to UK consumers. This will create a significant up-tick in brand awareness that can only enhance the sales potential…

‘Come and see us at Vendex Midlands’, Andrew says. ‘We’ve got a HELL of an opportunity to talk to you about.’

HELL Beverages will be on Stand 106 at Vendex Midlands

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About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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