The AVA has announced that Vimto will be exhibiting at AVEX International for the first time in 2017. The iconic drinks brand, which now spans confectionery, desserts and ices as well a strong portfolio of beverages, will showcase its latest products to a highly-engaged audience of buyers from across the UK and overseas at the NEC, Birmingham in September.
Vimto was originally launched in Manchester in 1908 as an herbal tonic to give the drinker “Vim and vigour” if they were feeling out of sorts. Since then Vimto has grown and developed across the world. Ahead of the brand’s 110th anniversary next year, the Vimto team will bring AVEX visitors bang up to date with their current range. They will specifically be promoting Vimto, Levi Roots & Feel Good products which are likely to be of most interest to the AVEX audience. “We’re delighted to be exhibiting at AVEX 2017 for the first time’, James Nichols said. ‘We’re looking forward to showcasing our products and doing business with the vending, beverage and water industries amongst others.”
AVEX 2017’s Chief Executive, Jonathan Hart added, “We are thrilled to have Vimto join the growing list of major international brands choosing to exhibit at AVEX 2017. It shows the importance of the exhibition in bringing the sector together to do business.”
Vimto joins other major brands including Coca Cola, Jacob Douwe Egberts, Nestle Professional and Brita who have already booked space at the show.
