Vibrant Vegan

Vibrant Vegan And Open Kitchen Co Launch Vegan Hot Meal Vending

Vegan subscription company Vibrant Vegan has partnered with Open Kitchen Co. to launch vegan hot meal vending machines in UK hospitals, starting with Hillington Hospital in Greater London.

The brand decided to launch the project after 78% of NHS workers said they would eat a Vibrant Vegan ready meal if it was available – indicating a significant demand for hot vegan meals amongst frontline staff.

The vending machines will help to ensure that our key workers have easy and quick access to hot, nutritious food whilst at work.

“As we all know, the NHS has been doing an incredible job of keeping the country afloat during this terrible pandemic” Iain Burke-Hamilton, founder of Vibrant Vegan, said ‘and it’s been a pleasure to collaborate with Open Kitchen Co. to try and make a difference. We’re confident the partnership is going to improve the quality of NHS staff diets across the country.”

Vibrant Vegan will be providing 18 of their award-winning meals to the vending machines, including: Super Mac & Cheeze, Piri Piri Jambalaya, Mumbai Cauli Thali, and No-Meatball Bolognese.

These protein-rich meals take less than 4 minutes to heat, and will be suitable for a range of dietary requirements.

In a statement sent to Vegan Food & Living, Liz Kenny, Director of Open Kitchen Co, said, “It’s great to be working with the NHS and providing staff and visitors with hot, tasty and nutritious meals 24/7.

“The future of vending is exciting. Our high-tech machines have touchless Covid proof technology, advanced software and a super speedy oven that can cook meals from frozen in 3-4 minutes.”

The brand is planning to install over 100 collaborative vegan vending machines in hospitals across the UK over the next couple of years.

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UK Vending

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Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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