The Paper Cup Company’s Green Boost

By Victoria Lotha

 

The Paper Cup Company, suppliers of disposable paper cups and containers to a wide range of clients, has had its environmental responsibility recognised with presentation of a certificate to mark the planting of more than 5,000 trees to make their products carbon neutral. The company received the certificate from Marvin Baker of the Green Earth Appeal on Thursday 16 January at the Foodservice Packaging Association Annual Environment Seminar, held at East Midlands Conference Centre.

For each 1,000 cups manufactured, a donation of 99p goes to the Green Earth Appeal to facilitate the planting of a tree which offsets the carbon footprint of production, effectively ensuring Carbon Neutral Cups.

Mark Woodward of The Paper Cup Company told PV “I am extremely proud to accept this certificate on behalf of all the clients and staff that have made this possible. This worthwhile scheme highlights the environment and gets people to think about the impact that we are having on the planet.”

Mark-receiving-award-from-Marvin
Marvin Baker, founder of Green Earth Appeal and Mark Woodward

The Paper Cup Company’s customers range from huge multi-nationals like Vodaphone, BMW, Mercedes and Disney, to television companies, food brands, coffee shops and clothing chains across the whole of Europe. The company was recently featured in ‘Is Britain Back In Business: Tonight’ (broadcast Thursday 16 January, 7.30pm, ITV), due to its decision to move its manufacturing back to the UK from Asian plants. For each 1,000 cups manufactured, a donation of 99p goes to the Green Earth Appeal to facilitate the planting of a tree which offsets the carbon footprint of production, effectively ensuring Carbon Neutral Cups.

Marvin Baker, founder of Green Earth Appeal, is delighted with the impact of this partnership. He said: “As a partner of the United Nations Environment Programme (UNEP) these trees are currently being planted in Haiti and have had a significant effect in an island that was devastated by an earthquake in 2010. Our tree planting initiatives have created jobs in what is now a self sustainable nursery; the trees provide soil stability, shade and produce fruit, making this a social as well as an environmental success.”

The certificate was presented at the Foodservice Packaging Association (FPA) Litter Summit and Seminar on Thursday 16 January 2014.  Held at East Midlands Conference Centre, the Annual Environment Seminar attracted 155 delegates from a range of organisations and companies including the Beverage Standards Association, British Glass Manufacturers Confederation, British Plastics Federation, Confederation of Paper Industries, DEFRA, Greater London Authority, Keep Britain Tidy, Letsrecycle, McDonalds, Packaging & Films Association, Packaging Federation, Pizza Hut, WRAP, and a range of manufacturers, distributors, and trade press.

*For more information on Green Earth Appeal, and Carbon Free Events contact Marvin Baker at marvin@greenearthappeal.org or call 07958 022011

*For more information on Carbon Neutral cups, please ring Victoria Lotha, Marketing Manager, The Paper Cup Company +44 1200 449900, or e-mail Marketing@ThePaperCupCompany.co.uk

 
 

 

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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