Pictured: Bags and bags of crisps

Let’s be honest: if Nigella Lawson was tweeting about how tasty you were, you’d be forgiven for getting into a bit of a tis-was.

Burts’ unique deal to make Guinness flavoured crisps

Mark Lamble, New Business Development Manager at Devon based Burts Crisps, kept a reasonably level head as he regaled us with the story of how Burts managed to trump the bigger snacks players to land a unique deal to make Guinness flavoured crisps.

‘It took eighteen months to get the deal tied up’, Mark said. ‘Guinness is a huge brand with precious brand values and they have to be sure they’re working on the right products with the right people’, he added.

Nigella Lawson has tweeted about Burts’ Guinness Crisps

Blind-fold testing might be advised: having ‘the black stuff’ in your crisps does tend to affect the golden brown hue we associate with other, less robust snacks. Frankly, they don’t look great, but the taste? Wow.

No wonder Nigella Lawson has tweeted about the merits of this unexpected addition to the snacks pantheon…

Burts like to describe their crisps as ‘real food, crunchy, rustic and full of flavour’ and having tasted several of the company’s premium lines, we can’t argue. You can almost taste the care that’s gone into making the ‘Guinness’ line.

But don’t assume that the market for these hunger-busting bags of stout is made up entirely of gentlemen. The truth is that women are snapping up Guinness Crisps. We kid you not:  and there’s not a trace of  blackcurrant to be found in them anywhere.

Burts had a good Vendex

It looked as though Burts had a good Vendex; what’s for sure is that Mark and his colleagues were not called upon to take too much product away from the exhibition!

The company certainly came out from PV’s Vendex ‘Product Review’ all smiles…