By John Carroll
The European vending team of SUZOHAPP was in out strength at Venditalia.
The focus on innovation at SUZOHAPP is how to bring together the components and solutions to gain optimal benefits. The new stand design was created to generate this message, namely ‘SUZOHAPP: A World of Components and Solutions’.
The SUZOHAPP solutions are much more than the Currenza C2 coin recycler and the WorldKey cashless payment system. Naturally these are the two key product groups for vending machine producers and operators. Both products are proven in their field. Carles Aleixandre, Executive VP & General Manager of SUZOHAPP for the Global Vending Market, explains, “Today, the vending world for us is not just about offering leading cash-handling products. It is about how to make the most out of these products, so that they become solutions that provide real value-added for the operators. The introduction of Currenza C²online and WorldKey online are perfect examples of our philosophy”.
Marco Cantafora, Sales Manager for Italy at SUZOHAPP, said “The vending industry is becoming increasingly competitive. Operators are looking to ways to entice new customers and generate repeat business. Loyalty cards are a chance to thank customers for their business and give them a reason to come back and make their purchases from the same vending machine. That is why we launched the WorldKey Loyalty at Venditalia. This web-based solution provides operators with online information about how customers make use of vending machine and then can be put to use. This is a chance to communicate directly with final consumers by creating one-to-one marketing campaigns.”
Carles Aleixandre sums up the Venditalia for SUZOHAPP: “This was the most exciting and busiest Venditalia to date for us. The brand name SUZOHAPP in the industry has been quickly accepted. Now operators appreciate that our focus is to help them improve their operations. Today it is not just about checking and accepting cash and offering cashless solutions. It revolves around the management of cash – with detailed online information to support the accounts and maintenance departments of our customers. The SCAN COIN solutions ensure that operators can best manage the cash in the back office. All in all, the feedback from the visitors to our stand was excellent. We will continue to innovate and ensure that the level of vertical integration increases alongside the benefits of working together with SUZOHAPP”.
