Selecta has announced a partnership with Change Please, the award-winning social enterprise that blends coffee expertise with a powerful social mission.
The collaboration is set to revolutionize the landscape of coffee roasting and self-service distribution across European markets. By teaming up with Change Please, Selecta and PRCR aim to advance the social impact scale and reach of Change Please by offeringclients a coffee option which delivers positive impact in the local community.
The partnership ‘represents a shared commitment to making a difference and driving positive change within the industry, ultimately creating a brighter future for all.’
Change Please is more than just a cup of coffee; it is where social enterprise and coffee expertise blend seamlessly. Every cup purchased from Change Please supports individuals experiencing homelessness, through a comprehensive program which gives them a new shot at life. Change Please provides them with a living wage job and training, and helps them to find housing, source therapy, get a bank account, and ultimately find permanent employment.
Change Please coffee offers a range of carbon neutral blends catering to diverse taste preferences. Pelican Rouge Coffee Roasters will begin to roast the Change Please blends for distribution across Selecta markets.
Selecta and Change Please will also work together to develop recruitment channels and support Change Please program participants in a journey toward possible long-term employment within Selecta.
‘Together, we’re not just serving coffee, we’re creating a positive impact in our communities’ said Christian Schmitz, CEO Selecta Group. ‘Our partnership with Change Please means that Selecta consumers all over Europe can enjoy a cup of coffee that truly changes lives.’
Cemal Ezel, CEO Change Please, added: ‘By partnering with Selecta, we leverage their distribution network across Europe to extend the reach and impact of Change Please, offering more individuals the opportunity to rebuild their lives through the power of coffee. With every sip, consumers contribute to tangible change in people’s lives and actively engage in community service.’
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