Selecta, Europe’s leading route-based, self-service FoodTech provider, and Vitamin Well, a leading provider of functional beverages and protein bars, have announce ‘an exciting collaboration across European markets’.
Selecta and Vitamin Well have joined forces to offer a selection of healthier and great-tasting offerings, which Selecta says will enrich its vending Solution globally. In this venture, Vitamin Well’s vitamin water and Barebells protein bars take center stage, aiming to provide consumers with better alternatives on-the-go.
Vitamin Well has a range of distinctive, great-tasting flavours, all non-carbonated, low-calorie, and enriched with versatile combinations of vitamins and minerals. The drinks come in bottles made of 100% recycled plastics. Vitamin Well is a market leader in Sweden and has also become a consumer favourite in many other European markets.
Vitamin Well also provides Barebells, protein-enriched snack bar. Barebells’ wide range of protein bars is available in 40 markets around the world and has quickly assumed a leading position in several countries. Through Selecta’s leading self-service machines, the brand’s iconic Original Protein Bars will be available to consumers on-the-go all over Europe.
‘We strongly believe in fostering a collaboration with Vitamin Well and Barebells as the brands have earned widespread popularity worldwide’ Jens van Beusekom, CPO at Selecta Group told PV. ‘We’re thrilled to introduce a range of nutritional snacks that cater to the needs of our young on-the-go consumers.’
Joost Kroeb, Head of International Accounts at Vitamin Well, said: ‘Selecta has a unique position in the market, both when it comes to international spread and number of locations. As such, this cooperation will increase consumer awareness of Vitamin Well and Barebells, both in our mature markets and in markets where we see great potential.’
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