Here’s today’s press release verbatim
Selecta Group B.V. (“Selecta”), a leading European vending and coffee services provider, and Pelican
Rouge Group B.V. (“Pelican Rouge”), a long established coffee services and vending company, today
announced that they have signed an agreement to combine their operating businesses. Through the
acquisition of Pelican Rouge, Selecta will create a leading vending operator and coffee services
provider for the workplace, on-the-go as well as hotels, restaurants and cafes (“HoReCa”) across
Europe, with presence in 15 countries1.1 Adjusted for Selecta’s disposal of Baltic countries (transaction expected to be completed in March 2017).
Creating a larger and stronger business will put the combined company in a better position to serve its
existing clients with a more diversified product offering and to pro-actively respond to changing industry
dynamics. The combined company will benefit from shared best practices and know-how across a
broader range of segments. This will enable further operational improvements and investments in
innovation as well as an accelerated roll-out of new technologies, resulting in an enhanced consumer
experience.
By increasing the density of its operations and implementing more cost-effective sourcing and procurement, Selecta expects to deliver improved profitability going forward and an immediately deleveraged credit-profile on a pro-forma basis. It is further expected that the combined business will
benefit from revenue growth potential driven by comprehensive product portfolio in all countries, as well as stronger service capabilities and sales force. The combined company will have pro forma revenues of over EUR 1.3 billion and pro forma EBITDA in excess of EUR 200 million.
David Flochel, CEO of Selecta, said: “We are delighted to announce the combination of the Pelican
Rouge Group and the Selecta Group. This marks the start of an exciting new chapter for our business
and significant joint opportunities as a leading European operator. This partnership will provide a unique
platform to better serve our customers, in line with our strategic focus on geographical reach,
operational excellence, growth and innovation.”
In a joint statement by Dr. Nedim Cen, and Patrick Raming respectively Chairman and delegated Supervisory director of Pelican Rouge: “In July 2016, we announced a strategic review of the business. In conjunction with our advisors we considered a number of different options and we are pleased to
announce a transaction today which offers the best deal for all our stakeholders, including employees, clients and suppliers. As a combined group, we believe the company will be strongly placed to cement its position as a leading operator in the sector in Europe.”
Selecta is a leader in the European vending and coffee services market and geographically diversified
across Europe with operations in 15 countries. The company operates more than c.132,000 vending
machines and serves more than 6 million consumers daily.
Pelican Rouge, active in eight countries across Europe with more than 150,000 customers around the
world, enjoys a leading position across its core vending markets and coffee services markets. Pelican
Rouge also has strong roasting expertise and capabilities.
The transaction is subject to customary closing conditions, including regulatory and other approvals.
Closing is expected to take place by the end of Q2 2017.
