Rhea’s Plans for HOST: a Showroom Focussed on Hospitality Trends

Rhea'sRhea’s plans for HOST, the world exhibition dedicated to the catering and hospitality sector, which will be held from 13 to 17 October 2023 at Fieramilano, seems set to attract a bumper attendance in their stand.

With ‘innovation’ as the common thread of this edition of Host, Rhea’s stand (HALL 14 – STAND C44-D49) has been designed to take visitors on a journey through the tailor-made customisation of Rhea’s automatic machines and recipes.  Rhea’s innovation process is aimed at creating machines tailored to the customer’s needs and preferences, and to interpret brand values, to deliver what people expect of a tailor-made coffee experience.

Rhea’s showroom at the fair will present the group’s latest table-top and free-standing machines that stand out for their design, functionality, technology and environmental sustainability, whilst allowing for the creation of customised coffee corners dedicated to the various Ho.Re.Ca. segments.

At the core of Rhea’s presence at Host will be the creativity they’ve put into researching and experimenting with new recipes, in order to offer increasingly innovative coffee experiences. Andrea Lattuada, a famous coffee expert, will be on hand to create original coffee drinks and cocktails, offering an alternative vision of coffee’s potential.

On the stand, visitors will be able to witness the preparation – and then taste! –  the coffee-based recipes created by Lattuada. You can learn from a master mixologist, and add new options  to surprise your guests, be it an aperitif, at the end of a meal, or for breakfast.

Andrea Pozzolini, CEO of Rhea, told PV: “The image that we will convey with our stand at Host represents the manifesto of who we are and the evolution that has seen us play a leading role in recent years, at the service of the consumer experience and alongside our customers all over the world. I don’t want to reveal more, but we look forward to seeing you at HOST to open together the doors of Rhea’s home.”

Read more about Rhea on Planet Vending





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Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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