Rhea Vendors Group and SECO agree Vending, Coffee and AR connection

Rhea Vendors Group SpA and SECO SpA have signed a partnership agreement for the development of innovative solutions in the world of vending, coffee machines and automated retail.

Andrea Pozzolini

The partnership will have an immediate impact on the industry: the new generation of Rhea vending machines will adopt Clea, the integrated software platform with IoT and artificial intelligence functionalities developed by SECO Mind.

Rhea will use a custom solution powered by SECO, an integrated system combining an edge platform and a human-machine interface which has recently entered the mass production phase.

Clea will be installed on all new Rhea machines, giving rise to an all-in-one infrastructure which collects data from the field, transfers it to the Cloud and analyses it in real time, returning high value-added information that enables a data-driven business processes.

‘Innovation, quality and sustainability have always been the core values of Rhea’, said Andrea Pozzolini, CEO of Rhea Vendors Group. ‘We are very pleased to find these same values in SECO, a solid and dynamic company with whom, I am sure, we will share a future of mutual commitment and satisfaction. Implementing and using an IoT-Ai platform like CLEA means Rhea Vendors is in step with a rapidly evolving world. Our ability to offer increasingly innovative and customizable solutions will enable us to raise the level of service we can offer our customers.’

The partnership allows Rhea to make its installed base monitoring more efficient and effective, optimising its asset management costs and, above all, to activate a new set of functionalities available both to its own customers and to the end users.

Massimo Mauri

Massimo Mauri, CEO of SECO, was equally upbeat: ‘We are delighted with our partnership with Rhea. We share their passion and their commitment to innovation, quality and sustainability. We are happy to support our clients in a scenario where IoT and Artificial Intelligence are becoming a must-have for every company.’

The installation of Clea on Rhea’s machines will start in 2022, followed by a roll-out to approximately 40,000 existing units.

There’s more Rhea Vendors news on Planet Vending, HERE

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

Add Comment

Click here to post a comment

Get Your Friday Fix!

Subscribe to our email updates and get the latest vending news directly to your inbox every Friday afternoon. Simples!
* = required field

Follow us on Twitter



Subscribe To Our Weekly Newsletters 

We send an email every Friday afternoon so you can stay up to date with all latest vending news and events. 
%d bloggers like this: