Grenade

Mondelēz to acquire performance nutrition brand Grenade

Grenade
Grenade, based in Solihull, manufactures a range of sports nutrition products, including high-protein bars, shakes, spreads and biscuits. Founded in 2010, the company has a growing presence in the UK and is also available across other regions including North America and Asia Pacific. Grenade is said to have a strong e-commerce presence with approximately 25% of its sales coming from online channels. Mondelēz says its recent acquisition will enable its expansion in broader snacking and fast-growing well-being segments. The company did not disclose the terms of the transaction – which is expected to be completed by the end of March – but Grenade has previously been valued at around £200 million.
‘I’d like to welcome Grenade to the Mondelēz International family’, wrote Dirk Van de Put, Chairman and CEO of Mondelēz International, on LinkedIn. ‘Grenade’s high protein bars and snacks are an exciting addition to our well-being snacking portfolio in the UK and beyond. Founders Alan and Juliette Barratt started the company over a decade ago and have a great story, fueled by their dream of building an iconic sports nutrition brand. Our partnership will work on making this dream a reality, as we focus on the brand’s continued growth and innovation. I’m looking forward to it! Grenade’s great-tasting, on-trend products are a great platform for Mondelēz International in the UK market and beyond. This is another exciting opportunity to deliver on our strategy to be a global leader in broader snacking, including in the important area of well-being.’

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

Add Comment

Click here to post a comment

Get Your Friday Fix!

Subscribe to our email updates and get the latest vending news directly to your inbox every Friday afternoon. Simples!
* = required field

Follow us on Twitter

Archives

Subscribe
SUBSCRIBE NOW

Subscribe To Our Weekly Newsletters 

We send an email every Friday afternoon so you can stay up to date with all latest vending news and events. 
close-link
%d bloggers like this: