Lead the way in Micromarkets
Mondelēz International understands trends and interprets insights to ensure you have the right range and solutions in your micromarkets to meet the needs of consumers. Food-to-go and pre-packaged options are seeing increased preference, with this trend anticipated to continue. The right mix of products from trusted brands is crucial for a successful installation. Any range should meet needs throughout the day, from savoury to sweet, from treat to boost.
We’re currently offering customers a special micromarket starter pack worth £1,000 RSV[1], full of our bestselling core products to get your launch off the ground. Contact us on cadburyvending@mdlz.com for more details and criteria.
Sales success with Hot Chocolate
At Vendex Midlands we will be highlighting Cadbury Hot Chocolate especially formulated for vending and dispense. The hot chocolate category is growing ahead of tea and coffee[2] in foodservice. Cadbury brings a familiar quality and heritage to vending as the number one Hot Chocolate brand[3].
The new blend from Cadbury is only 77 calories per serve and contains cocoa sourced through Cocoa Life, which works to improve the lives of farmers and their families in cocoa farming communities.
Add excitement through innovation
Finally, operators can add excitement to their machines through exciting innovation. Last year Cadbury introduced Twirl Orange as a permanent line following a highly successful limited edition launch in 2020. Cadbury Twirl single bars are perfect for vending: two twirly pieces in a 43g pack so consumers can share a piece or save for later. Adding in new Twirl Orange is a great way for operators to capitalise on this success.
We look forward to seeing you on stand 32!
[1] Estimated value. 15 cases of stock delivered at micromarket install & a further 15 cases delivered 6 months later. Customer to share EPOS data with Mondelēz on a quarterly basis. Mondelēz will support up to 10 starter packs for each customer subject to qualifying criteria. Stock to be delivered to customers via ARN
[2] Oneview,52 weeks, W/E 2nd September
[3] Nielsen
More from Mondelēz International on Planet Vending , HERE