Maxpax Launches Pure Gold From Douwe Egberts

Following on from the highly successful launch of Maxpax Hot Chocolate flavoured drink in its own branded cup, Maxpax is about to ‘pull out all the stops’ by launching a brand new variety of coffee to its range.

This is the first new coffee brand into this sector of paper Incup Drinks in over 20 years. MAX 2

The new offer, Douwe Egberts ‘Pure Gold’, is a premium freeze dried coffee. Maxpax are producing two Maxpax Incup variants: Black Coffee and White Coffee, which is prepared using a non H.V.O. whitener.

This is the first new coffee brand into this sector of paper Incup Drinks in over 20 years. Stocks are available in both varieties and labels for all machines are available.

Maxpax told PV that, for vending operators, the minimum order for ‘Best Terms’ is only 25 cases across the entire range, which consists of 10 varieties. Maxpax Order Line is 0845 643 9958

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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