Kepak Launches Marinara Meatball Sub

Kepak is appealing to the growing number of cost-conscious consumers seeking convenient hot food options on the go with the launch of a Marinara Meatball Sub Sandwich under its £107.2m1 Rustlers brand.

Launching into the OOH channel in April, the Marinara Meatball Sub (RRP £2.30, case size 4), offers a hot new addition to the Rustlers range that can easily replicate high street menu favourites consumers are craving, as they continue to curb spend.

Carl Hunter

“Food to go occasions in Out of Home establishments including sandwich shops (-8%), coffee shops (-5%) and high street (-29%) are all in decline*2 as consumers continue to tighten the purse strings with the increasing cost of living. Workplace and Vending however are seeing a phenomenal increase in demand at +61%*2, highlighting the transition to low-cost grab and go options while eating out of home. says x.

“Sandwiches remain the top food we consume for lunch, however more filling and flavour packed options are seeing the fastest growth. The new Rustlers Marinara Meatball Sub offers a hot lunch option beyond the mediocre that delivers against convenience, enjoyment, and value for money.”

In addition to its hot and convenient meal options, Kepak provides a one stop solution for those seeking automated retail and vending solutions, working in partnership with industry leading businesses across food to go, interior design and payment technology to provide customers with the ultimate turn-key operation.

You can find more news from Kepak on Planet Vending 


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The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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