Fanta Raspberry Zero sugar is the new flavour that’s been added by Coca-Cola European Partners to its Fanta zero sugar range.
Rolling out now, the new variant from GB’s number one flavoured carbonated soft drinks brand will deliver a refreshing taste without any calories or sugar. With 75% of Fanta zero sugar’s growth being incremental, the new flavour is set to help maximise sales for vending operators by attracting new consumers NS Fanta Raspberry zero sugar is part of that plan.
Worth £217m and having grown 15% in value in the last year, Fanta now accounts for more than a quarter of the sector’s value share. This growth has in part been driven by the Fanta zero sugar range, which is now worth £66.3m and which has recruited more than 1.2m new shoppers in the past 12 months.
Fanta Raspberry Zero sugar, which is made with natural flavours and is Soft Drinks Tax-exempt, will be available in a 330ml can and a 500ml PET bottle for on-the-go consumption occasions An 8x330ml can multipack and a 2L PET bottle will be on retail shelves.
The introduction of the new flavour follows on from the success of Fanta Grape zero sugar. Launched in February 2019 following huge demand on social media, the grape-flavoured variant has proven extremely popular and is now worth over £10.6m, demonstrating demand from Fanta drinkers for innovation.
Fanta Raspberry Zero sugar has been launched in response to consumer demand, with raspberry-flavoured products in 11% volume growth in the last year.
Supported by a £2m marketing investment, the launch will feature social media, radio, digital and out-of-home activations, as well as influencer engagement and in-store promotions.
Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “Over the last year we’ve added £33m to the value of the Fanta brand by responding to the growing demand for flavoured carbonated soft drinks in zero sugar options and by investing in campaigns around key seasonal occasions like Halloween. This year we’ll build on the fantastic success of Fanta Grape zero sugar with the new Fanta Raspberry Zero sugar, presenting another opportunity for vending operators to maximise sales of soft drinks.
Discover more about Coca-Cola European Partners on Planet Vending HERE
