Cereal giant Kellogg’s Crisis Response is a pledge to donate thousands of boxes of cereal and snacks to help those in need across the UK.
Working with its charity partners, including the national charity FareShare, the company will distribute a minimum of three million servings of food, which equates to 90,000kg, to food banks, schools, charities and NHS staff nationwide.
Kellogg’s will also donate funds to help with the distribution of the food as part of its Crisis Response, ensuring that the donations get to those who need them most in a safe and efficient way.
Kellogg’s VP and head of UK business, Chris Silcock, said: “This is a very challenging time for so many people and inevitably the most vulnerable are those impacted the most. That’s why we are doing our part by providing much needed food and cash donations to charities across the UK in support of the vital work they are doing. Our goal is to get as much food as we can to the people who need it most.”
“We’re extremely grateful to Kellogg’s for their support of our Covid-19 Crisis Response”, said FareShare Commercial Director, Alyson Walsh. As a long-standing and valued FareShare food partner, Kellogg’s has recognised our need to access important ambient foods, such as cereal, which enable us to plan our food provision to those in need both now and in the coming months.’’
Kellogg’s has a long history of helping to deliver support to families and children in need through its school breakfast club programme, which it has been running since 1998. At this time, the company is continuing to support schools that are staying open to care for the children of key workers, including those in the NHS.
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