Just before the footy season kicked off, we brought you news of ‘Match & Win’, the most exciting promotion that vending has seen for years: Cadbury’s Match and Win. So now, the Premiership is taking shape, are you a Man City or a Crystal Palace as the promo hits the home strait?
Mondelez have come up with a brilliant way of celebrating their sponsorship of the Premier league. It’s called ‘Match and Win’. It kicked off on 4 August and it runs until the end of October – so there’s still time for you to get involved.
Every day, Mondelez are giving away ten personalised Match Day Experiences (for two people); every week there are 50 pairs of match tickets, 200 Premier League replica footballs and – wait for it – 200,000 free chocolate bars.
All in all, 80,000,000 packs of best-selling chocolate are carry the promotion. That’s a lot of chocolate: in fact, Match and Win is about as big as they come; and Mondelez has form when it comes to successful promotions. Remember ‘Joynormous’, back in 2015? That saw sales volumes rise by 10% and a year earlier, ‘Win A Banger’ added 17% in sales value to Cadbury’s singles.
Perhaps the best news for vending operators is that they have their own incentive to Match and Win: by stocking five core Cadbury lines; affixing the free promotional material to the vending machine; taking a photo of the job well done and sharing it, they’ve got a chance to win their share of the footy bonanza.
We’ve included a couple of snaps so you can see what’s required…
So, the finishing post is in sight – but there’s still time to Match and Win!
