Marking the latest milestone in their mission to get #vendingtrending, Broderick’s has launched a ‘trailblazing’ loyalty and rewards app. The app was created in collaboration with Italian tech giant COGES and students at Manchester Metropolitan Business School.
The ground-breaking Broderick’s app is being launched on the company’s smart vending machines in three buildings on the Manchester Metropolitan Business School campus and the company has big plans to roll out the loyalty incentive nationally by September 2017.
Broderick’s: Rewarding Loyalty
‘We believe loyalty should be rewarded’, Johnny Broderick said, ‘and so treats on the app include a ten-percent discount in Broderick’s coffee shops and offers from our high street partners, including discounted tickets to cinemas and other attractions. ‘
To get the ball rolling, students, staff and visitors to Manchester Business School have an opportunity to win a selection of ‘stellar’ prizes including VIP tickets to Ed Sheeran’s upcoming tour and as you’d expect, free drinks and tasty samples from the vending machines will be used to arrest public attention.
‘The app’s linked to Fitbit, so consumers can check nutritional values, allergens and so on’, Johnny said. ‘There’s also a map to guide customers to machines filled with alternative emerging products, catering specifically for those looking for ‘Free From’ and ‘healthier’ product ranges.’
