Broderick’s
Happy days at Brod's!

Broderick’s Eyeing A Record Year As Airport Sales Boom

Broderick’s Broderick’s Group is attracting the attention of influential business publications after recording half year turnover figures that exceed its average full year pre-pandemic performance. What’s more, early predictions indicate that 2022 will be a record year for vending’s biggest UK independent operator: Broderick’s is expecting to achieve a £23m turnover by the end of the year.

It seems that it’s extreme demand at Manchester Airport that’s done the trick. Hours and hours of people hanging around needing to be fed and watered, with vending machines often their only option,  has led to a 25% uplift in the like-for-like periods March – June 2019 and 2022. And bear in mind that these numbers originate before the peak school summer holidays period, in which 3.5 million people travelled from the airport in a mere six weeks.

Before the pandemic struck, the Brods invested more than £1m into its airport vending infrastructure. Three years later, the investment is paying dividends. As Broderick’s braces itself for its busiest summer ever, it has boosted its estate of airport vending machines by over 10%. There are now 111 drink and snack machines installed across Manchester Airport’s three terminals.

In addition to the airport business, Broderick’s business growth this year has mainly been driven by expanding into more than 17 shopping centres in the UK, including the Trafford Centre which has alone contributed to over £1m in revenue.

Investing in cashless technology: ‘we’ve had a 28% reduction in service calls.’

MD Johnny Broderick said: ‘Investing in cashless technology works for our business because it works for our customers. It’s so easy to buy from the vending machine and, because people aren’t trying to feed foreign currency into the machines, less faults are reported, meaning no interruption to service and less downtime from a business perspective. In fact, we’ve had a 28% reduction in service calls.

Broderick’s

‘Broderick’s is all about exceptional service’, Johnny says, ‘from helping our airport clients to keep refreshments in stock so travellers can stay hydrated during their busiest periods, to making passengers smile with thoughtful savings and promotions through our Pay 4 Vend app.’’

Broderick’s Pay 4 Vend app enables customers to earn rewards for repeat purchases and access unique discounts with local partner brands.

Johnny added: “Although it’s usual to see a peak of activity over the summer months, we’ve never before experienced such concentrated demand. And I don’t think September will spell the end of the busy period, as that’s when the DINKYs – Dual Income No Kids couples not tied to school holidays – will jet off.

In addition to Manchester Airport, Broderick’s also services Stansted, Liverpool and Birmingham airports. ‘It’s the same story at each of them,’ Johnny said. ‘With the body blow that the pandemic dealt to businesses, it’s fantastic to be in a thick of a real boom period. It’s especially rewarding to see that all our team’s hard work and the investment we’ve made into the business is now reaping rewards.’

More on Broderick’s on Planet Vending, HERE

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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