‘Broderick’s accounted for over 45% of all ‘Bring It Back’ sales through UK vending machines during Walkers’ recent campaign.’
The Broderick Group recently supported Walkers’ ‘Bring It Back’ consumer campaign by stocking all six featured flavours and featuring the TV ad across their entire 300 screen ‘MediaVend’ machine park.
‘The net result was that Broderick’s alone accounted for over 45% of all ‘Bring It Back’ sales through UK vending machines’, said Stephen Hendry, Walkers’ OOH National Account Manager. ‘Broderick’s understands the benefits of supporting major multi-media consumer marketing campaigns and how to capitalize on the investment that’s put into the brand.’
Walkers, once again, were delighted with the backing provided by Broderick’s, who supported the campaign by facilitating ‘consumer-driven activity’ via its MediaVend screens.
‘Broderick’s understands the benefits of supporting major multi-media consumer marketing campaigns and how to capitalize on the investment that’s put into the brand.’ Stephen Hendry.
‘We’re out to redefine vending by making it consumer friendly and interactive’, said Broderick’s MD Johnny Broderick, and ‘MediaVend is an important part of that. Consumers have really taken to the on-screen ads, there’s been no resistance to them at all, which is massively important to us because it’s our goal to make vending the consumers’ medium of choice when they want to buy drinks or snacks.’ He added: ‘The days of vending machines simply being sales outlets are already long gone, as our success with Walker’s and other brands has proved.’
‘Bring it Back has been a huge success for our business’, Ayman Nasreldin, Walkers’ Out of Home Director acknowledged, ‘and our partnership with Broderick’s in executing ‘Bring it Back’ demonstrates quite clearly what can be achieved when concerted, on-screen marketing activity is put to work in tandem with a national campaign.’
