Broderick’s is getting behind the 23rd Annual Macmillan Coffee Morning – Big Style. The evidence? The company has commissioned Benders to produce 60,000 specially designed cups for the event…
Broderick’s has long been a supporter of Macmillan but this year, to celebrate its re-branding, the company’s three coffee bars and airport lounges will be part of the event for the first time.
Brand manager Clarke Broderick summed up the firm’s thinking: ‘We all know some one affected by cancer, a relative or a friend; and the work place is no different. We all know a colleague, a supplier or a customer that has succumbed to cancer. That’s why we take the Annual Macmillan Coffee Morning to our customers and its been well-received by all of them, right across the country; so let’s hope we can generate some revenue to help combat cancer as well as generating more awareness of the disease and of the amazing work the Macmillan nurses do’, he said.
Mike Gardner, Sales Director at Benders told us: ‘when the idea came up of a special green Broderick’s and Macmillan cup, it gave us that ‘good feeling’, so we were delighted to assist.’ With a mad-cap four week schedule from conception to delivery, it was a tall order – and not just for Benders: ‘Getting the cups programmed into machines across the country on time? Mike said: ‘Only the Broderick’s could do that! We’ve asked for a bit more notice next time they have a brainwave!’
Elsewhere, the Broderick’s re-brand continues unabated, with ‘a massive university give away’ planned to coincide with Fresher’s Week.
‘The universities in the region are on vending alert’, Johnny Broderick told PV. ‘We’re anticipating a very busy time helping the students to familiarise themselves with the new touchscreen equipment, so Ashley Franklyn and Jade Marchbank have been challenged with the job.’
Apparently, ‘wacky racers’ (remember the kid’s programme?) will descend on the universities with the No Fear Jeep, the Irn Bru double decker and the Rubicon ice cream van in tow. It’s even rumoured that the Snickers tank will hit the campus.
‘The unusual thing about this promotion’, Johnny said, ‘is that all ‘freebies’ will be vended rather than just handed out, so people will have every incentive get to grips with the new machines.’ On top of that, holders of a very limited number of Wonka-style ‘winning cups’ will win ‘special prizes.’’
‘The mobilisation plan is to get the students using the machines regularly and the ginger ninjas red hand gang will be on hand to demonstrate how easy they are to work’, Ashley Franklyn said. ‘Some 10,000 hot drinks will be given away as part of the exercise and we’re programming machines to deliver a random free bar.’
