Benders Makes VIAs Shortlist

By LIZ TAYLOR

 

Benders Paper Cups is delighted to have made the shortlist for the ‘Best Cup Company’, one of this year’s prestigious Vending Industry Awards.

Benders’ Marketing Manager, Adrian Pratt said: “We’re very pleased to have made the shortlist, it is the pinnacle of achievement in the vending industry across all the categories and so we stand in distinguished company.

Adrian Pratt

“Our entry highlights the consultative approach we have at Benders, working as a partner with vending operators in their efforts to develop and grow their businessess. Through the versatility of our ranging, we support the needs of broader beverage menus and through support in the use of print we help build  branding and promotional activity. We always work to ensure the consumer gets an improved vending experience.

“We understand performance is key. Our vending cups are specifically engineered for reliability and consistency to meet the needs of the vending market and we’re happy that this has been recognised in making the shortlist.”

Benders is the UK’s only dedicated paper cup manufacturer and the number one supplier of paper cups to the UK vending market. With full ‘Chain of Custody’ accreditation, all its cups are manufactured in the UK using paper board from PEFC accredited sustainable managed forests. Every cup  meets the requirements of the European Timber Regulations and can be traced back from the company’s production facility to the certified forest where its journey began. Each cup also complies with the stringent European Regulations for materials in contact with food.

*To cast your votes in the 2014 VIAs, just click here.

 

 

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The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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