Ian Reynolds-Young
Automatic Retailing has been making the news in the catering press. That’s because when German coffee brand, Melitta Professional, announced details of a partnership with the UK’s favourite vending wholesaler, eyebrows were raised. It’s a Big Story because it sends a message loud and clear to the coffee industry at large: Melitta means to ‘spread its wings’, by making its mark in our neck of the woods.
They were particularly complimentary about AR in their press release. Laura Sherwood, New Market manager at Melitta Professional, said: ‘Securing this partnership with Automatic Retailing delivers a strong start to our journey into the UK HoReCa market. With its great industry reputation, excellent customer service and expertise, Automatic Retailing was the obvious choice for us as our partner.’
“‘Great industry reputation’. ‘Excellent customer service and expertise’. ‘Obvious choice’. Music to our ears, that was”, CEO John Crichton told PV. “Naturally, we’re delighted to be working with such a large and reputable brand as it continue to grow in the UK Horeca coffee market’, he said. (With a Big Smile).
The history of the company goes back to 1908, when Melitta Bentz invented the coffee filter, thus laying the foundation for modern coffee preparation.
“We’ve got four fantastic Melitta Professional products on sale and available for immediate delivery”, John said.
