Craig Jukes on Using Video…
‘We all know that work will never be the same, even if we don’t yet know all the ways in which it will be different.’ That’s the view of a US Tech Sector CEO and it sums up the times of uncertainty we’re living through.
For businesses whose primary mission is to serve refreshments in workplaces, the ‘will they, won’t they go back to the office?’ question is a cause for concern. Likewise, cafés, sandwich shops and the like, especially those located in commercial districts that depend on commuters for their income, are also worried about the future.
So how do you reach out to customers, to offer support, up-dates and advice, when face to face meetings are discouraged, or even illegal? The answer is ‘through digital channels’ and the more ‘tech savvy’ members of the vending / OCS community have been building their own ‘digibridge’, both to stay in touch and to show solidarity in the fight against the invisible foe.
Evoca’s Craig Jukes is one such tech savvy individual. He saw the value of creating an on-line community during the first lockdown, hence the Facebook community he founded: ‘Coffee & Vending – In It Together’. As it turns out, that was just the beginning…
Having developed a significant presence on LinkedIn under his personal profile, Craig is now embracing video as his preferred medium. In Mastermind terms, his specialist subject is Gaggia Professional Coffee Machines – but Craig is happy to offer advice and guidance on the ‘general knowledge’ of running a coffee business.
I want to reach out to the hospitality / HoReCa sector in particular
‘My aim is to deliver business communications across all social channels, but with a bias towards the coffee industry’, Craig said. ‘I want to reach out to the hospitality / HoReCa sector in particular, to offer advice, guidance, insights into the industry and so on. I want to make myself available to people on a personal level, I’m actively encouraging them to reach out to me, especially during lockdown. When there’s no trade being done, business owners tend to focus on the Big Picture; how they can improve their service. That’s where I hope I can make a positive contribution.
‘However, at the same time I’m also connecting with the wider business world, sharing thoughts, ideas, and advice from a sales perspective, Craig said.
‘I’m still getting to grips with the idea of ‘doing a piece to camera’, he said. ‘Talk about ‘out of my comfort zone’! I’m never going to be a professional TV presenter, but I do hope that I can get my points across cogently. Besides, the jury is still out on the question of whether or not my Black Country accent means my videos need to be sub-titled!
Find Craig online:
Linked In HERE
Facebook Group HERE
More Evoca news is on Planet Vending, HERE