Packaging specialist 4 Aces is introducing a new, 8oz single wall paper cup to its expanding product line. The contemporary, unbranded cup has been specifically designed for the growing table top, capsule vending market and will be pitched as an alternative to the heavily branded offerings currently available.
4 Aces: ‘Eye-catching’
In a bid to offer a fresh and eye-catching ‘other’ option, 4 Aces’ design, the CTC (Coffee, Tea, Chocolate), channels the concept of the current alternate products while offering a disposable cup, with universal appeal, that can be used with any branded products, avoiding any limits on the range of beverages that can be made available.
The cup is expected to gain a widespread following – although focus is currently on the office sector, with the popular disposable cup supplier targeting workplace suppliers along with other table top and capsule distributors.
“Our customers asked us if we could give them a non-branded product as an alternative to the available designs at a reasonably competitive price”, 4 Aces MD Chris Penn told PV. “It’s a burgeoning marketplace, with the trend leaning towards locating table top machines in reception areas and meeting rooms, where there is a regular, but not necessarily constant, requirement for good quality hot beverages.”
The cup is designed to fit under old and new coffee capsule / pod / B2C machines for easy dispensing. In launching this latest product, 4 Aces is acknowledging the scale of the table top, capsule market and providing a product that can be used across all machines and with all products, regardless of the brand.
Chris explains: “By choosing a generic paper cup, facilities managers and operators can opt for any branded or non-branded drink to offer to the end-user. They’re not limited to a specific table top model or branded cup. We’ve recognised and adhered to key elements of some of the existing designs which are so popular, such as the colours, to acknowledge current trends and we’re confident that this latest addition to 4 Aces’ catalogue of quality products will be welcomed in the workplace and other environments.”
Since its launch in 2001, 4 Aces has ensured that its product offering is amongst the widest and most creative, and that its customer service ‘ranks at the highest level’. That’s how the company has become UK’s fastest growing provider of packaging products to the beverage and foodservice sectors.
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