4 Aces will be launching its most elegant ‘To Go’ cup yet, later this year. The company is preparing to roll out its Diamond cup, a unique product and the latest in the packaging specialist’s collection of eye-catching hot cups for the HoReCa and vending markets, in time for the Autumn.

The Diamond cup’s name has been chosen to reflect the intricate diamond shapes woven into the cup’s raised surface, which has been designed to give the cup a better grip and to reinforce insulation. The textured surface also makes the cup easier to carry when containing hot fluids and provides a stylish and attractive outer layer to complement the premium product.
The sophisticated, light teale coloured Diamond cup will initially be made available in 8 oz, 12 oz and 16 oz sizes and can be ordered as part of a mixed pallet allowing customers to sample the product before ordering any further larger quantities.

Head of sales for 4 Aces, David Blake comments: “We identified a gap in our product range as we don’t currently have a strong, stand out, unbranded, premium hot cup. Having worked for months investigating design and colours, considering customer feedback and trialing a number of draft designs, the Diamond absolutely nails it and is set to be a firm favourite judging by the responses we have had from those who have viewed the samples.
“Non-branded printed cups are on trend in the HoReCa market at the moment and there is increased competition as demand is so high for these particular products. The Diamond immediately provides us with a showcase item as it is a high quality cup that feels good to the touch as well as looking contemporary and unique.”
Since its launch in 2001, 4 Aces has ensured that its product offering is amongst the widest and most creative, and that its customer service ranks at the highest level, thus guaranteeing the company its status as the UK’s fastest growing provider of packaging products to the beverage and foodservice sectors.

The company operates a highly-regarded direct parcel delivery service, offering a prompt, personal service, regardless of the size of the company or the size of the order. This service allows customers to get access to the supplier’s complete range of products without the need to hold any of it.
For further information on 4 Aces and its products, visit the website or call 01992 535774.



