Following a Mintel Report (2015) that highlighted the increasing emergence of Paleo diets, The Primal Pantry recognised an opportunity to fill a niche gap in the Free-From market.
BY EMMA SAYERS (pictured right)
Launched in March 2014, The Primal Pantry created the first range of snack bars in the UK market that specifically targeted those on a Paleo diet. Since 2014 the brand has become available in 26 countries worldwide, as well as seeing a 300% growth over the past year. Based on this success, the company has since decided to expand its marketing campaign to appeal to a much broader audience than the Paleo market.
The Primal Pantry’s mission is to provide delicious and nutritious bars, which can fully complement a clean eating lifestyle, free of grains, dairy, refined sugars and vegetable oils. Founded by nutritionist Suzie Walker, Primal Pantry bars are made by cold-pressing delicious combinations of fruit and nuts without the need for any additives, flavourings or colourants.
Driven by a passion for real food, The Primal Pantry range has been developed to include five flavours: Hazelnut & Cocoa, Brazil Nut & Cherry, Coconut & Macadamia, Apple & Pecan, and Almond & Cashew. Each bar is made with under 6 natural ingredients (indeed some only consist of 4 ingredients) so people can enjoy an unprocessed, clean eating snack. All the bars are free from gluten, grains, dairy, added sugars, vegetable oil and are vegan-friendly.
After seeing how positively the health and fitness market accepted the bars, a brand-new multi-pack format has now been introduced worldwide. Available in four flavours with each 4 in a box (Hazelnut & Cocoa, Brazil Nut & Cherry, Coconut & Macadamia and Almond & Cashew), the release into supermarkets signifies that the bars have now been accepted as ‘mainstream’. The new 30g size allows the bars to fit perfectly into lunchboxes and small bags, making it the perfect snack for everyone from elite athletes to families.
Two new high-protein bars have also been introduced to The Primal Pantry family, which were launched last month to highly positive reviews. Containing up to 21% protein, the protein bars are the perfect choice for those looking to fuel their exercise performance. Compared to other high-protein bars on the market, The Primal Pantry Paleo Protein Bars contain only eight ingredients, and its protein sources stem from nuts and 100% raw ground hemp seeds (ensuring its suitability for vegan requirements).
Suzie says “Since launching in 2014, we have seen a tremendous growth in people adopting the principles of a clean-eating lifestyle. This is fantastic news, and has meant that our bars have expanded from our Paleolithic core customer base, to a larger audience who want to follow the principles of healthy eating. The natural and nutritional format of our bars and the growing concerns over health risks associated with processed foods and added sugars, means that The Primal Pantry range can appeal to those in the sport and fitness industry, as well as consumers who simply want to eat healthily and give their family foods they trust.”
NB: The Primal Pantry are currently seeking investment to help support the brand’s rapid expansion and drive further growth through marketing, a larger sales team and NPD.
As well as leading supermarkets, their bars are available to buy on the website for all enquiries please contact hello@primalpantry.com.
