Vendex North 2021
Mondelez is focused on bringing the right snacks, for the right moment, made in the right way to the vending arena. Within this, we’ve identified key focus areas that are shaping the future of snacking and relevant to vending including premiumisation and trade up, connections, sustainability and the trend to physical and emotional wellbeing.
At Vendex North 2021 we will be highlighting Cadbury Hot Chocolate especially formulated for vending and dispense. More than ever consumers are looking for branded offers. Brands give reassurance of quality and, in the case of Cadbury, bring a familiar brand to vending which also carries heritage and recognition as the number one Hot Chocolate brand.
Vendex North 2021
Consumers are now more conscious of where things come from. In fact, 90% of consumers are equally or more concerned about environmental issues since the pandemic[1]. We have made some big commitments as a business, such as setting an ambitious target of 100% recyclable packaging and 100% sustainable cocoa sourcing globally for chocolate by 2025. All the cocoa in our Cadbury Hot Chocolate vending product is sustainably sourced.
Many consumers are placing a higher focus on their wellbeing – whether that be physical or emotional. 25%[2] of us are more influenced by health when selecting products than pre-pandemic. We’ve responded
to this through innovation such as Cadbury Nuttier, which is bringing consumers a more permissible treat with whole fruit, nuts and a hint of indulgence.
Never have connections and special moments been more important and consumers are looking to make up for the lost opportunities. Snacking plays a key role in these moments, especially when it comes to festive sales. Consider a festive treat in your vending range at Christmas or Easter; a treat such as Cadbury Mini Eggs will be a great addition to any vending range.
Don’t forget to bring your Mondelez postcard to Vendex North 2021 to claim your gift – contact us here for your postcard. We look forward to seeing you on stand 106!
[1] Source: Sustainability Matters Now More Than Ever for Consumer Companies (bcg.com)
[1] Source: IGD Research. 21st to 22nd February 2021. Base: 2,001 British shoppers
