Vendex, the UK’s leading vending trade show, is expanding into mainland Europe with the launch of Vendex Amsterdam, taking place on 30 September 2026 at Expo Greater Amsterdam.
The new event brings Vendex’s proven, business-first format to the Netherlands — creating a compelling opportunity for suppliers looking to access one of Europe’s most attractive and underserved vending markets. The show is being delivered with the support of the European Vending & Coffee Service Association (EVA), further strengthening its position within the European industry.
Despite the scale of the European vending sector, there is currently no dedicated vending trade show serving the Netherlands and wider Benelux region. Vendex Amsterdam fills that gap with a highly targeted, one-day event focused purely on doing business.
The vending market across Europe generates billions in annual product revenue and millions of daily purchases, with a high concentration of machines located in workplaces and business environments. The Netherlands sits at the heart of this mature and internationally connected ecosystem, yet remains underserved by focused industry events — creating a strong opportunity for early exhibitors.
Vendex Amsterdam focuses on simplicity, accessibility and return on investment.
Vendex Amsterdam has been designed as a practical alternative to large, high-cost, multi-day exhibitions. Instead of complex builds, long lead times, and high exhibition costs, Vendex focuses on simplicity, accessibility and return on investment.
The one-day, business-focused format keeps exhibiting affordable while attracting genuine decision-makers — creating an environment built around real conversations and commercial outcomes.
Amsterdam offers exceptional accessibility for both exhibitors and visitors. Expo Greater Amsterdam benefits from excellent road connectivity and proximity to Schiphol Airport, making it easy for European suppliers to transport equipment by road rather than air.
As with all Vendex shows, the venue for Vendex Amsterdam has been chosen with exhibitors in mind — ground-floor access for easy loading, free parking, nearby hotels and a low-cost exhibiting model.
The location also provides straightforward access for visitors from across the Netherlands, Belgium, Germany, and Northern Europe, positioning the event as a natural regional hub.
‘As the launch edition, Vendex Amsterdam presents a unique opportunity for early supporters to position themselves as founding exhibitors in a new European market’, said Vendex Director Matt Derry. ‘Launch-year exhibitors will benefit from strong visibility, early market positioning and the ability to help shape the future of the event as it grows.
- Vendex Amsterdam will take place on 30 September 2026 at Expo Greater Amsterdam.
- Stand availability for the launch event is limited. Suppliers looking to exhibit are encouraged to secure their space now by contacting matt@trade-events.co.uk / 07868 639785.
- You can view the floor plan for Vendex Amsterdam here.
- You can register to attend for free (trade professionals) here.
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