The European Commission has cleared the proposed acquisition of Pelican Rouge by Selecta, so long as Selecta divests itself of all vending service activities in Finland.
The Commission examined the effects of the acquisition in markets where their activities would overlap: in Belgium, Finland, France, Ireland, the Netherlands, Spain, Norway and the UK.
The Commission found that the deal would not lead to competition concerns in any of these countries except Finland, where the two companies have a high combined market share. Selecta has therefore agreed to pull out of the country. The combined company will have pro-forma revenues of over €1.3 billion and pro-forma EBITDA in excess of €200 million.
Selecta operates more than 132,000 vending machines in 15 countries, while Pelican Rouge is active in eight countries and has more than 150,000 customers around the world. Pelican Rouge is also a coffee provider owning and operating its own roasting facility.
