Muscle Moose setting trends in Vending

The trend for healthier snacking options in vending continues to grow and one company, Muscle Moose, is ahead of the curve with their innovative new products, bringing increased sales volume to vending machines across the UK.

Moose Juice and Mountain Chips are star products from the Muscle Moose brand. Moose Juice is a ZERO sugar energy drink that has added protein and B Vitamins, is available in 250ml and 500ml sizes and has five flavours: Berry, Green Apple, Blue Raspberry, Mojito and Passion Fruit. With over two million cans sold in the first year and in excess of 2,500 stocking points across the UK, this energy drink is already a firm favourite with customers. Mountain Chips are popped potato chips with LESS fat, LESS carbs and MORE protein than the UK’s leading popped chip. Available in Bangin’ BBQ and Sweet Chilli, each 23g bag of Mountain Chips is 22% protein and only 93 calories.

 

Muscle Moose
Jon Birkett

Director, Jon Birkett commented, “Customers are increasingly looking for healthier alternative options and if they have the choice between a sugar-laden energy drink or a zero-sugar energy drink in a vending machine, most people will choose the zero-sugar option. The same applies to protein fortified foods – they are now a clear winner in the convenience sector and vending is perfectly positioned to satisfy customer demand whilst maximising sales, especially with the added benefit of Moose Juice not being subject to the sugar tax. We have the pedigree of a sports nutrition background that allows us to innovate ahead of the curve and bring products to the convenience market that set trends rather than follow them.”

Moose Juice and Mountain Chips are currently available in vending machines across the UK at NHS sites, in universities, gyms, leisure centres, shared office spaces and more.

For more information or to stock Muscle Moose product, please contact Jem Collins at Brands In Distribution – jem@brandsindistribution.co.uk.

(We loved the Mountain Chips when the fine people from Muscle Moose sent us a few bags to try. Ed)

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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