HELL Beverages will be reinforcing its commitment to vending in 2025 by attending both of the Vendex events.
‘When we moved into vending it was because we felt that, due to the heritage of our company and our brand, we could offer an incremental opportunity to the sector’, said Jodie Brown, HELL Beverage’s newly-appointed National Account Manager for Vending. ‘I think our early results in vending have vindicated our confidence in the product and in turn, our vending customers’ trust in our brand.’
The company strategically leverages the influence of high-profile celebrities to enhance its marketing efforts and brand recognition, having famously featured prominent actors like Bruce Willis and Eva Mendes in its advertising campaigns. The latest star to enter this firmament is Megan Fox, who shot to fame in the Transformers franchise. She was recently announced as Brand Ambassador for the new Ice Coffee offer. So that’s going to fly out of the spirals, then…
Speaking of which, watch out for FloeWater. FloeWater offers an alternative to water sold in single-use plastic packaging. Instead, it comes in aluminum cans which are proven to have longer and less impactful life cycles than PET bottles. As you’d expect, its another line that comes complete with its own emdorsing celeb…
The launch was marked by a video starring US superstar Eva Mendes, who made her name in Training Day, 2 Fast 2 Furious and Hitch. In the ad, Eva is alone in a frozen, lifeless world, constricted by plastic. She moves through different settings which represent some of our planet’s most important ecosystems and then… She opens a can of FloeWater and the world bursts into life.
‘We’re all looking forward to Vendex, there’s a lot to talk about, not least our new 500ml flavours, and the new pack design that has real in-spiral impact’, Jodie said. ‘It’s more HELL and it’s more fun, with some great new flavours like Goji Berry, Black Cherry and Green Apple. Personally, I’m glad of the early opportunity to put faces to names, so I’d like to invite Vendex visitors to visit HELL Beverages on Stand 106, to sample both our Ice Coffee range and FloeWater. I can confirm they’ll both be on the Stand all day; but unfortunately, I can also confirm that Megan and Eva won’t.’
More on HELL Beverages on Planet Vending here
More on Vendex Midlands exhibitors on Planet Vending’s Spotlight here.
