The brand-new Gaggia G300 is the first ever Gaggia product to use granulated or powdered milk.
You can rest assured that nobody in the Gaggia Professional R&D department would do anything to provoke Achille Gaggia to ‘spin in his grave’, so the brand-new Gaggia G300, the first ever Gaggia product to use granulated or powdered milk – had to be something special to be worthy of the prestigious marque.
The new machine is now available and the trade is about to discover that is indeed, ‘something special’.
Evoca has recently changed its branding strategy and to cut a long story short, all Evoca Group’s table-top coffee machines now come under the Gaggia Professional umbrella, whilst the tried and trusted Necta label is reserved for vending machines.
The G300 is actually the long-awaited replacement for the highly successful Krea Touch, but rather than being simply a tweak on its predecessor, the new machine takes performance, taste and reliability to entirely new levels of excellence. What’s more, it has a family resemblance to the other machines in the G-Line such as the G100, which will bring both the former Kometa and La Brillante under the Gaggia umbrella.
So, what can those who choose this mini marvel expect? An ‘A’ energy rating for starters, which is just one element that will make a positive impact on the cost of ownership of the G300 through its lifetime. Let’s be honest though: it’s the quality of the drinks it produces that will be the real barometer of its success, and internal blind taste-testing, conducted amongst Gaggia staff in Milan, proved that the majority of coffee aficionados are unable to tell the difference between the drinks this machine makes with powdered or granulated milk, from those made with liquid milk.
‘The G300 is a powerful piece of equipment that’s capable of providing cup after cup of consistently excellent coffee’, Sales Director Andrew Barrow says. ‘It offers a comprehensive menu of drinks that ensures all consumers can choose their own favourite via a user-friendly 7’’ HD touchscreen, which provides intuitive access to its selections. An additional bonus with the G300 is that the screen can carry branding – such as your logo for instance – and play any promotional videos you may have.’
The G300 can, if you wish, meet another important consumer requirement. According to market research firm Mintel, who spoke to 2,000 people, almost a quarter of British people are now drinking coffee made with non-dairy milks. The drivers behind this are primarily health and environmental concerns. Studies show that the 16-24 age group has the highest consumption of plant-based milks, with some surveys indicating that nearly half of them ask for dairy-free options when they visit a café.
The good news for operators who are aware of this growing trend is that the G300 gives you the option of offering an alternative to dairy, in the form of granulated oat milk.
‘The G300 has generated an exceptionally high level of anticipation and curiosity amongst the trade’, Andrew says, ‘and now that it’s with us, I’m sure customers will agree that it’s been worth the wait. It’s a milestone in our journey, as it heralds a new era for Gaggia Bean-to-Cup Machines.’
To find out more, please contact Andrew Barrow, Sales Director Evoca UK.
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