Broderick’s Listing is ‘Great News’ as LoveRaw Targets Vending

LoveRawLoveRaw, the UK’s fastest growing plant-based chocolate brand*, has secured its biggest vending listing to date. Following a deal with Broderick’s, the company’s best-selling M:lk Choc Wafer is now available at more than 400 vending sites, mainly in Airports, Hospitals, Universities and Leisure sites. The bars sell for £1.89

It is the first time LoveRaw products have been available across such a large chain of vending machines and the company hopes this will help make their range of vegan chocolate more accessible to consumers.LoveRaw now aims to continue to grow the vending channel with its product range, which is free from palm oil and artificial ingredients.

The Broderick’s listing follows a year of significant growth for LoveRaw. The brand was listed with 1,850 Tesco stores nationwide in 2022 as part of their Meal Deal. At the same time, the brand is having an international impact, with its products available in over 25 countries.

Founded by Rimi Thapar, who started making vegan snack bars in her Cheshire garage with a budget of £600 in 2013, LoveRaw employs 15 people and is stocked by Tesco, ASDA, Waitrose, Co-Op, Whole Foods and other major retailers and convenience stores.

‘Our mission is to create the best-tasting plant-based chocolate products and this latest listing – our biggest yet in the vending channel – is great news; it’s a massive endorsement of the quality and growing popularity of our products’, said Andy McIntosh, Head of Grocery at LoveRaw. ‘We’re excited to be working with Broderick’s, which has experienced strong customer demand for plant-based options.’

Johnny Broderick was equally upbeat: ’Broderick’s is glad to work alongside fellow Manchester based company LoveRaw, who offer a vegan alternative for our increasingly diverse customer base’, he said, adding in typical style, ‘Grab yours today at one of many Broderick’s vending machines across the country!’

* IRI MarketPlace. 52we 17.04.22
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Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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