LoveRaw, the UK’s fastest growing plant-based chocolate brand*, has secured its biggest vending listing to date. Following a deal with Broderick’s, the company’s best-selling M:lk Choc Wafer is now available at more than 400 vending sites, mainly in Airports, Hospitals, Universities and Leisure sites. The bars sell for £1.89
It is the first time LoveRaw products have been available across such a large chain of vending machines and the company hopes this will help make their range of vegan chocolate more accessible to consumers.LoveRaw now aims to continue to grow the vending channel with its product range, which is free from palm oil and artificial ingredients.
The Broderick’s listing follows a year of significant growth for LoveRaw. The brand was listed with 1,850 Tesco stores nationwide in 2022 as part of their Meal Deal. At the same time, the brand is having an international impact, with its products available in over 25 countries.
Founded by Rimi Thapar, who started making vegan snack bars in her Cheshire garage with a budget of £600 in 2013, LoveRaw employs 15 people and is stocked by Tesco, ASDA, Waitrose, Co-Op, Whole Foods and other major retailers and convenience stores.
‘Our mission is to create the best-tasting plant-based chocolate products and this latest listing – our biggest yet in the vending channel – is great news; it’s a massive endorsement of the quality and growing popularity of our products’, said Andy McIntosh, Head of Grocery at LoveRaw. ‘We’re excited to be working with Broderick’s, which has experienced strong customer demand for plant-based options.’
Johnny Broderick was equally upbeat: ’Broderick’s is glad to work alongside fellow Manchester based company LoveRaw, who offer a vegan alternative for our increasingly diverse customer base’, he said, adding in typical style, ‘Grab yours today at one of many Broderick’s vending machines across the country!’
* IRI MarketPlace. 52we 17.04.22
Keep up to speed with vending and OCS at Planet Vending
Add Comment
You must log in to post a comment.