BRITA – The Brand to Trust for Quality Water

BRITA – Quality comes from a brand you can trust


BRITA Professional’s filters let vending operators provide consistent, quality products; better looking coffee, richer tasting tea and more flavoursome soups.


We filter mains water, wherever you are, leaving it with the perfect composition and hardness level. This means that not only do products look, smell and taste great, your machine will have a longer service life, due to the prevention of limescale damage.

But, we all already know that filtered water is important in the industry. So what makes us different from the rest? What makes BRITA stand out is that we don’t just provide better water, we provide you with better business.

Thanks to over 50 years of experience and innovation, BRITA is a household name associated with quality. We have an aided awareness of the BRITA brand in the UK of 66%. In a vending environment the power of the BRITA brand is proven to have a significant impact on business. By displaying our brand on their hot beverage vending machine, operators can experience a sales uplift. In the past this has been up to a 9% increase of cup sales year-on-year. This is because BRITA is a brand customers know and trust.


We also provide peace of mind for your business. Our unique FilterManager app reminds you when the filter needs exchanging, making it easy to look after it. And we pride ourselves on sustainability – our filter cartridges are 100% recyclable, with the plastic and carbon from expired cartridges being recycled or regenerated, not sent to landfill.

So, not only do customers get the best solution for their needs, customers’ customers know they are getting quality products, consistently. That’s how BRITA makes a better business.


Visit the BRITA Professional website to discover our range or speak to an expert to understand your water.

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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