Boka Food cements 100% green traffic light credentials with brand relaunch

Boka, the 100% green traffic light food brand which ‘makes healthy delicious’, is relaunching its full range of cereal bars with a vegan-friendly promise – and a new design that accentuates its green traffic light labels.

Boka
Franco Beer

Ahead of HFSS restrictions, which come into force in October 2022, the rebrand will improve Boka’s shelf visibility and allow consumers to identify the nutritional health benefits of the bars quickly and to appreciate that they are vegan friendly: milk powder has been eliminated from the production process.

The new packs will roll out in Spring 2022, alongside a new website.

Boka ‘Boka is the only cereal bar brand in the UK with all green traffic lights and one of the first to be 100% HFSS compliant’, Franco Beer, founder of BOKA Foods said. ‘This is a key advantage for the brand as competitors seek to re-formulate their products to capitalise on promotional opportunities.

‘Our range of cereal bars demonstrate that being healthy and delicious works’, Franco added. ‘Our sales have grown exponentially in the last 12 months and customer feedback is incredibly positive.

The reformulation applies all four Boka (30g) cereal bars; Apple & Cinnamon, Strawberry, Choco Mallow and Caramel.

All Boka bars are low sugar, low fats and low salt; perfect for customers who are looking for healthier products in vending machines. All the bars are 90 calories, high fibre and – most importantly – they’re delicious. Order yours from Automatic Retailing.

Visit the Boka people at Vendex Midlands – you’ll find them on stand 84.

More Boka Stories are on Planet Vending, HERE

 

 

 

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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