PICTURED L-R: Richard Allen, Chris Penn, David Blake and Neil Dockar from 4 Aces
BY: LIZ TAYLOR
4 Aces’ Golf Event
4 Aces launched its highly anticipated, first ever, corporate golf event at Birmingham’s The Belfry last week. The two-day, complimentary extravaganza was used by 4 Aces to welcome and entertain guests from the worlds of vending, water and distribution in celebration of 4 Aces continued healthy growth. This will see the company move to bigger premises in Harlow next month.
The Belfry is home to some of the UK’s most prestigious courses and guests of the packaging host were able to enjoy two full days of golf on both the acclaimed PGA National and the Brabazon courses. This allowed for all levels of play, to accommodate a mix of experienced golfers and first-timers.
Managing director of 4 Aces, Chris Penn hails the event as a major success: “We wanted to take time out and to celebrate our accomplishments, while creating a blueprint for future events. Two days of entertainment and activity were provided so that our guests would look back on the event favourably and remember as a fun occasion. Our aim was to establish an informal, relaxed atmosphere in which people could enjoy the golf and the hotel facilities, taking pleasure in the company of their peers without, necessarily, talking shop.
“In the process, we also managed to raise almost £1,200 for international water aid charity, Just a Drop. Guests, present at the dinner, were more than happy to show their appreciation for our event by making generous donations to an outstanding charity. Relevant to our industry, Just a Drop works tirelessly to provide families and children in impoverished parts of the world with clean water.
“We’ve had fantastic feedback, with guests commenting on ‘a ‘generous and well-organised event’ which has already been cited as ‘up there amongst the very best’ with ‘good food, good wine and great company’ at a ‘superb location.’ With requests from many to be included on the list for next year, it’s proven to be a definite hit.”
The Winners
The event culminated in the presentation of what has been named, by 4 Aces, as the Diamond Cup to overall golf event winner, Ross MacDonald from vending supplier, the Upton Group. Ross was closely followed by second and third place winners, respectively, Roger Moore from water and coffee supplier, Eden Springs and Andrew Vickers from the water coolers and water supplier, the Water Wellbeing Group.
