Westomatic’s Bid To Rejuvenate Snacks Sales

According to Westomatic ‘more and more distributors are seeking innovative snack and beverage banking solutions and many of them have turned to the combination of the reliable SnackPoint range and the Sigma Touch.’

A machine bank with a difference?

What do you think? The Sigma Touch’s sleek 19-inch touch screen with advertising capabilities certainly compliments and promotes products in the banked SnackPoint range and it has helped to create a machine bank with a difference…

Westomatic MD Richard Brinsley said: ‘The Sigma Touch’s interactive touch screen is an inbuilt marketing tool that can endorse and increase sales in nearby snack machines, giving our customers the competitive edge over standard snack bank solutions’

Numerous spiral combinations

All SnackPoint models are available in black and there are models for all requirements including the single temperature Quattro and Quinto and the dual temperature Duo M and Duo L. The numerous spiral combinations for snacks, confectionery, food, cans and bottles cater for every conceivable requirement.

Westomatic customer David Graddon from V.H. Graddon and Sons has seen this combination increase sales in one of his busy leisure sites. ‘Sales of hot drinks alone have risen by fifteen percent since we installed the Sigma Touch machine and the advertising on the machine has encouraged additional sales of snacks and cold drinks.’ he said. ‘The whole vending experience has improved in terms of both professionalism and customer satisfaction.’

David Graddon

‘Whether you want to refresh a current snack and cold beverage machine bank or install the new Westomatic sleek black SnackPoint and Sigma touch combination – there is no denying the advertising capability from the ‘touch’ is the new essential marketing tool to increase snack sales!’ says Westo’s press release…

And there we were thinking Planet Vending was ‘the new essential marketing tool to increase snack sales!’ (And the use of exclamation marks!)


Operators: Are you looking for ‘innovative snack and beverage banking solutions’? Is so, what floats your boat? Let us know your experiences and your opinions. editor@planet-vending.com

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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