VMC at Vendex :  Turn the Increase in Mobile Phone Payments to Your Advantage

VMC : Contactless vending is now the new normal, but the way consumers are engaging with cashless is changing. The increasing popularity of mobile phone payments, (using Apple/Google Pay) is a significant development which we think will drive the next stage of innovation in contactless vending.

So, as an operator how can you turn this increase in mobile phone payments to your advantage?  By adding options like loyalty, rewards and promotions to your offer, you can build sales by encouraging repeat purchasing. You might even consider emulating many high-street hospitality chains, by introducing an app that makes all these benefits easily accessible – and makes buying simpler.

‘Our focus is very much on what else contactless can do for your business’, said Laura Barwell, Head of Business Development at VMC. ‘With the power of VMC Flex technology behind your contactless system, you can add value to your offer in the form of advanced loyalty schemes, detailed customer data capture, bespoke promotions, and even green initiatives. Access to quality information on your customers and their purchasing habits enables you to grow your sales and increase customer engagement as never before.’

Operations Manager Jill Bode said: ‘The beauty of VMC payment solutions is their flexibility, and we’ve enhanced that with the addition of the Payter payment terminal to our portfolio. This new terminal offers our customers a 4G-ready reader that is very quick to set up, and supports payment with contactless cards, mobile phones and even QR codes. Instant connection via SIM enables immediate service and competitive transaction rates from Elavon make it a really compelling package.’

VMC have been leading the field in vending payments since 1991, offering flexible solutions for cashless payments on vending and unattended machines. We’ve always been committed to ongoing development and during the pandemic we developed brand new solutions like online ordering and track and trace to support our clients’ changing needs.

We’ll also be sharing a sneaky peak into some new developments and integrations we’ve been busy working on that will add even more functionality to our Flex payment system. Think telemetry, payments, stock info and sales data all rolled into one!

‘We’ll be on stand 21/22 at Vendex Midlands and everyone is invited to see our systems in action’, Laura said.

There’s an archive of VMC stories on Planet Vending and you can access it here.


About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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