Following on from our story, courtesy of Gillian White of 24 Vend, where McDonald’s new McCafe TV Ad derides the Vending Industry, Planet Vending has heard today that the BDV, the German Vending Association, has won the first battle! As Erwin Wetzel, Deputy Director General of the European Vending Association states:-
‘The German Vending Association (BDV) managed to get the TV spot removed. Great success! The EVA had supported the BDV with a complaint letter expressing that the European vending industry had found it unacceptable to encourage such an erroneous reputation.’
It shows that our national Vending Associations do a great job to support vending as a whole. Well done all…
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