Vending wins Battle over McDonald’s TV advert in Germany

Following on from our story, courtesy of Gillian White of 24 Vend, where McDonald’s new McCafe TV Ad derides the Vending Industry, Planet Vending has heard today that the BDV, the German Vending Association, has won the first battle! As Erwin Wetzel, Deputy Director General of the European Vending Association states:-  EVA_new_logo

The German Vending Association (BDV) managed to get the TV spot removed. Great success! The EVA had supported the BDV with a complaint letter expressing that the European vending industry had found it unacceptable to encourage such an erroneous reputation.’

It shows that our national Vending Associations do a great job to support vending as a whole. Well done all…

 

PV invites you to share your rants and raves, our stories are being read and shared so tell us what gets your goat!

 

About the author

Yvonne Reynolds-Young

Planet Vending’s MD and Publisher is Yvonne Reynolds-Young. An island of corporate common sense surrounded by oceans of creative madness, Yvonne is the person to call if your intention is to make something happen. (She controls all the diaries and all the money, FYI). She’s also our Social Media Queen, single-handedly responsible for building PVs presence on LinkedIn, FaceBook and Twitter and thereby driving record volumes of traffic onto the site.

‘Customer service is my responsibility and it’s my job to make sure we’re always ahead of deadlines’ she says. ‘My background in big business means I speak the same language as our corporate clients and understand the particular pressures they face when working in the vending arena.’

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