Teletorium Micromarket

The Teletorium Micromarket Is ‘An Online Shop With Immediate Delivery’.

The Teletorium Micromarket: Teletorium, an innovation-friendly company from Poland, has steered the mobile market towards a completely new sales channel. The company launched the first micro market of its kind in Europe – which essentially works like an online shop with immediate delivery – and it’s running completely on vending machines.

Fitted with HeartByte, MarketLab’s solution that has been steadily gaining traction overseas, the Teletorium Micromarket will support ‘human’ salespeople in providing quality customer service. Utilizing intuitive touchscreens and many handy features, they allow customers to intuitively and quickly choose the product they are looking for. No more lines, no hassle.

Teletorium Micromarket
Marek Kaczmarek: ‘Accepting innovation reinforces our position as the leaders in the market.’

On top of that, thanks to an automated control system, managers at each Teletorium Micromarket are notified as soon as any of the items run out of stock. It helps prevent the all-too-familiar situation: walking into a store only to find out the item you’re looking for isn’t available.

“I believe adapting new technologies is a must” says Marek Kaczmarek, Teletorium Vice-Chairman and member of the board. “Accepting innovation reinforces our position as the leaders in the market. Besides, if modern vending machines resemble smartphones in terms of user interface, then how could we reject the idea?” Hence, the Teletorium Micromarket.

Teletorium MicromarketExpansion plans for the Teletorium Micromarket involve delivering their solution to all choke points, such as train stations or tourist attractions. The company wants to set up their micro market everywhere, where there might be a need for an SD card to store all the memories or a selfie stick with which these memories will be captured.

By 2020, the number of their automated points of sale is to be increased to 350. MarketLab closely cooperates in pushing the expansion plans forward. “A similar project is in the works, this time aiming to hit the US market. We have already touched base with a few contacts who are interested in bringing the solution across the pond” admits Przemyslaw Turkowski, Director of Product Development at MarketLab.

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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