Slim-Be’s Vendex Debut

Healthy eating brand Slim-Be will be exhibiting for the first time at Vendex Midlands.

The brand will launch its latest ‘all green traffic lights’ product at the show – a gluten free porridge-in-a-pot that’s available in three flavours.  The Slim-Be chewy cereal bar – the first in the market to hold all green traffic lights status – will also be on hand so, if you’ve not had a taste yet, now’s your chance!

Slim-Be cereal bars have recently been listed by Blakemore’s and the brand has been signed up by NIVO as a supply partner, as PV reported in March.SlimbeLogo

The bars are available in three flavours – Strawberry, Caramel and Apple & Cinnamon – and are free from artificial flavours and preservatives. They contain Konjac, a natural root extract with no known side effects, which is suitable for everyone regardless of allergies.

There is a patent pending on the formulation process of the Slim-Be cereal bar.

‘There is great potential in the vending sector for Slim-Be cereal bars’, Guy Harris said.  ‘They’re particularly suitable for healthcare and educational facilities, or any environment where healthy foods should be readily available, such as organisations following the NICE Diet, Nutrition and Obesity guidelines.

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Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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