Evolve Energy Mints are designed to fit conveniently into the vending machine. (And the pocket, the purse, the handbag…)
BY IAN REYNOLDS-YOUNG
As he witnessed the phenomenal growth of the Energy Drinks market within the UK/World-Wide markets Mike Cherrington, of Sd2 Vending, wondered if it might be possible to produce a mass-market product – other than a drink – that would have a similar appeal in the ‘health’ marketplace.
Following months of research, he discovered that by adding a natural stimulant called ‘Guarana’ to comestible products he could re-create the physiological boost customers enjoy in an energy drink – in a sweet.
I forgot to mention it, but entrepreneur Mike knows a thing or two about sweets. He already had a confectionery company producing, ‘Minted’, a brand that was proving particularly popular with vending customers. He began to experiment by adding Guarana to his mint formula. It wasn’t an ‘overnight’ success, though: it took another sixteen months of ‘trial and error’ tests before that Eureka! moment was reached; but still the journey wasn’t over. As he worked with Guarana and continued to investigate its properties, Mike began to understand that the Brazilian climbing plant of the maple family had much, much more to offer that he’d thought…
Improvements in cognitive behaviour and memory retention
In fact, scientific research has shown that people who consume small doses of Guarana on a regular basis enjoy improvements in cognitive behaviour and memory retention. Guarana has also been proved to increase both heart rate and metabolic rate, leading to the burning up of fats, with the incumbent benefit of weight loss. Guarana also acts as a diuretic.
Evolve Energy Mints
Presented in a bespoke ‘click pack’ containing 20 mints Evolve Energy Mints are designed to fit conveniently into the pocket, purse or handbag. Evolve Energy Mints users get rather more than fabulous fresh breath at all times… In fact, customers can regulate their energy input to maintain endurance levels, reducing fatigue and improve alertness and memory retention.
The ‘click packs’ (at only 56mm x 56mm x 10mm) were designed be ‘vending friendly’, so they fit a large variety of standard washroom vending machines, as well as typical ‘snack’ type vending units.
Evolve Energy Mints are ‘Sugar Free’. Each pack delivers the same ‘punch’ as two typical energy drinks and retails at £1 – try buying two typical energy drinks for that!
Recognising he’d come up with a potential monster product, Mike decided to take the plunge. He’d been in vending for more than ten years and he’d seen his own products, such as ‘Minted’, simply as ‘something different’ to add value to the vending offer. But Evolve Energy Mints had the potential to achieve much more, so he established an entirely new business to bring his game-changing product to market.
Evolve Energy Mints opened its doors just over a month ago and as well as placing goods in over 100 independent retailers, thanks to a variety of operators Evolve Energy Mints are selling well in over 350 vending machines.
It’s one to watch, that’s for sure…
