Manufacturers : Can you increase prices to cover your increasing costs? 

Manufacturers : Over the years, Planet Vending has worked with many – maybe even the majority – of vending’s most important suppliers. But in amongst the Big Hitters, we’ve done what we can to promote start-up Manufacturers that see vending as a vital channel for their innovative, imaginative products. It’s these younger businesses that we have in mind in the publication of this article.

Lucy Pringle

The author, Lucy Pringle is a Commercial Law specialist with the firm Womble Bond Dickinson. Her work ranges from assisting clients with day-to-day queries to managing the commercial aspects of business critical projects, M&A deals and other high-value transactions for Manufacturers and other organisations.

By Lucy Pringle, partner at law firm Womble Bond Dickinson

Manufacturers are being put under intense cost pressure at the moment on all fronts, and many are now having to try to pass those increased costs on to customers.  If you want to vary customer pricing or apply a surcharge, how do you do it?

Three steps to take now

  1. Check whether you actually have binding contracts in place with customers.
  2. Check the contract terms with each relevant customer to see whether you have the right to vary the pricing after the contract has been formed.  Even if you do have a right to vary the pricing, check the wording carefully to ensure it covers the precise circumstances at play and follow any required procedural requirements to the letter to avoid challenge.  Take legal advice if unsure.  For example, force majeure clauses will very rarely allow you to increase pricing and trying to rely on this could result in an expensive breach of contract claim.
  3. If you don’t have a right to vary your pricing, then tread very carefully and seek legal advice before proceeding to help you secure the best outcome whilst minimising your exposure.  Beware the risks of: (i) being in repudiatory breach of contract; (ii) any price variation you agree subsequently being set aside as economic duress; and (iii) potential reputational damage.

In additional to your legal position, the approach you take and tone of communications are critical to secure a price variation whilst preserving customer relationships through this difficult period.  We are advising various manufacturers on this topic right now and can share best practice in terms of what others in the industry are doing – get in touch if you need help.

Future proofing – what Manufacturers need to do next

If you don’t have a hardship clause in your standard terms of sale, adding one should be a top priority to protect Manufacturers in these volatile times.
For vending and unattended retail news, visit Planet Vending.

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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