Kuz Avasti

Kuz Avasti Becomes the Latest Big-Hitter To Join Team Nayax in the UK

Kuz Avasti, 48, has joined cashless payments giant Nayax in the newly-created position of UK Support Team Leader, with the brief of ensuring the company continues to provide the industry’s most comprehensive range of customer support services.

A graduate of Sheffield Hallam University, Kuz began his career with a leading POS software development company. Subsequently, he earned an enviable reputation, particularly in the hospitality industry, as an expert in customer support, training and in retail intelligence; skills that provide the perfect springboard to the Nayax role, which the company sees as ‘central to its expansion’.

Kuz‘It’s as though everything I’ve done in my career to date has come together to give me the background, the experience and the skills set required to take this job on and make a huge success of it’, Kuz says.

Just a few days into the job, Kuz is spending his time familiarising himself with the Nayax product portfolio. ‘It’s a new industry for me’, he says. ‘I’m concentrating on learning how the backend fits together, so that I can work closely with Lewis (Zimbler) to start to deliver his vision for the UK. We’ll be looking to add to our headcount; to improve our documentation and get a greater understanding of our customer’s support requirements. That way, we can act proactively to help our customers, regardless of where they are in their cashless journeys.’


‘There’s no obstruction to learning, thanks largely to the online Nayax University’

Kuz is impressed by the support features Nayax already has in place. ‘There’s no obstruction to learning, thanks largely to the online Nayax University’, he says. ‘I’ve never previously experienced so much information being ‘on tap’. It’s a joy to learn about the products on line, because all the information a customer might need to make the most of the numerous features and benefits the Nayax offer is readily available, concise and comprehensive.’

‘The UK market for Nayax products is growing all the time, in common with the rest of the world’, Lewis Zimbler said. ‘We’re expanding into different vertical industries, offering new products and creating new business units. Kuz emerged as the ideal candidate to help us ensure that the needs of these disparate customers are anticipated ahead of time. We’re excited to have him on board.’

Kuz has been delighted by the warm welcome he has received from colleagues, many of whom he is yet to meet. ‘To get e-mails from people in different countries saying, ‘it’s good you’ve joined us, we wish you every success’, has been fantastic’, he says. ‘At the risk of sounding cheesy, the fact that I’ve been made to feel part of the team from Day One really has been energising.  It puts a smile on your face. I’m really excited about the direction of travel of the cashless payments industry and the leading part that Nayax is playing in that journey. The uptake of cashless payment solutions is exploding right now and to be in at the beginning of something that will help define the society of the future is genuinely inspiring.’


More Nayax news on Planet Vending, HERE




About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

Add Comment

Click here to post a comment

Get Your Friday Fix!

Subscribe to our email updates and get the latest vending news directly to your inbox every Friday afternoon. Simples!
* = required field

Follow us on Twitter



Subscribe To Our Weekly Newsletters 

We send an email every Friday afternoon so you can stay up to date with all latest vending news and events. 
%d bloggers like this: