Instant Systems

Instant Systems Chosen To Expand Selecta’s Innovative Smartfridge Offer

Instant Systems, of Sweden, has been chosen to expand Selecta’s Smartfridge offer across its European markets.

Selecta introduced the concept in Sweden in June through the launch of two new smart fridge solutions: Selecta Deli and Selecta Minicooler. Selecta designed the innovative, 24/7 self-service solutions to provide simple and flexible catering solutions for different workplace needs.

Instant Systems
In action: Selecta’s new Smartfridges

The unattended alternative to kiosks and small canteens offer a wide range of fresh and convenient food, salads, sandwiches, snacks, coffee and chilled drinks at the workplace. They can be operated quickly and easily via an app or credit card, and provide workplaces with a secure, theft-free and convenient catering option.

This highly innovative and scalable solution was developed together with the Swedish technology provider Instant Systems. The initial launch in Sweden and the Nordic countries has been extremely well received by clients and Selecta will now roll-out its Smartfridge solution across all its European markets in Q1 2021.

We’ve had a fantastic response to our Smartfridges…

Christian Schmitz, CEO of Selecta Group, said: “We understand the importance of providing employees with convenient access to a wide range of food and drink grab and go options. We’ve had a fantastic response to our Smartfridges since we launched the concept earlier this year, and we’re delighted to be partnering with Instant Systems to further expand this offering across our European markets.”

“We are thrilled to be working closely with Selecta”, Kristian Silbvers, CEO of Instant Systems, said. “No other operator in Europe has the capacity to roll out and operate this new technology to the scale that Selecta can. Together we aim to set a new standard within the market, improving millions of people’s day to day convenience. This partnership is also strategically important for Instant Systems since the massive growth of transactions ensures that our technology continues to evolve and continues to remain state-of-the-art.”

More news from Selecta on PV is HERE

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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