Evoca and Macas
Andrea Zocchi, Evoca CEO.

Evoca and Macas Announce Joint Venture for China and Asia

Evoca and Macas, (Guangzhou Macas Electronic Technology Company Limited) announced today that they have entered into an agreement that will lead to the formation of a joint venture, (a JV). The objective of the JV is to establish itself as the leader for high-quality coffee vending machines in the rapidly growing markets of China and Asia. The transaction is expected to close during Q2 2021.

Evoca and Macas

In Evoca and Macas, (a private, hi-tech enterprise founded in 2014), the JV brings together two of the biggest hitters in the field of coffee equipment. Macas is a coffee vending machine manufacturer based in China, with a strong R&D culture. It is one of the few companies to offer ‘Made in China’ bean-to-cup machines. Macas has a special expertise in digital technologies related to graphical user interface, cashless payment systems, and cloud-based machine management, which are specific to Chinese and Asian markets. Evoca is a world-leading manufacturer of professional coffee machines, based in Bergamo, Italy, with a particular focus on bean-to-cup espresso coffee. Evoca sells its products in over 140 countries, with subsidiaries throughout Europe, North and South America, Asia and Australia.

Evoca and its well-known brands (including Saeco, Gaggia Milano, Necta) have been present in the Asian market for well over 20 years’ said Andrea Zocchi, Evoca CEO.  ‘We think the time is right to establish an operating platform in China to provide a faster response to market needs and to promote research and product development that is specific to this region. We are delighted to partner with Macas, a well-established player in the local market with strong development capabilities. This is an important step forward in the development of Evoca’s presence in China and Asia.’

 

Evoca and Macas

 Mr. Shengeng (Harding) Li, Managing Director, Macas was similarly up-beat. “We are delighted to partner with Evoca, who are the leading manufacturer of out-of-home coffee machines in Europe and have great experience in coffee vending. Our combined team will be in a strong position to lead the market for coffee vending, optimising the strengths of both Evoca and Macas.’

Read more about Evoca on Planet Vending, HERE
More about Macas on Facebook, HERE

About the author

The Editor

Planet Vending’s Editor is Ian Reynolds-Young and it’s Ian’s unique writing talent that has made PV what it is today – the best read (red) vending blog in the world, and vending’s best read (reed). Ian ‘tripped and fell into vending’, in the capacity of PR executive, before launching a specialist agency, ‘reynoldscopy’, dedicated to the UK Vending business. The company continues to represent the interests of many of the sector’s leading brands.

‘It’s all about telling stories’, he says. ‘We want to make every visit to PV a rewarding experience. By celebrating the achievements of the UK’s operating companies, we’re on a mission to debunk the idea that vending is retailing’s poor relation.’

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