Is John Broderick (pictured) sharing the secret of his eternal youthfulness, or is he just trying to sell more coffee machines?
Ian Reynolds-Young
It’s not often here at Planet Vending that we receive an e-mail from John Broderick Senior, so when one dropped into the In Box this morning, it went straight to the head of the queue.
It turned out that the e-mail was one of those automated things that’s generated when you share, with a friend, a story you’ve come across on line: ‘I thought you might be interested in this’, that type of thing. The synopsis was intriguing, and I quote: ‘Drink coffee and avoid death – new study advocates up to 5 cups a day and drinking three cups of coffee a day can radically cut the risk of an early death, new research suggests.’
So I clicked through, to a story hosted here on the Daily Express web site that refers to research done at Harvard, no less.
Maybe, in sharing this story with us, Mr Broderick Sr. is suggesting another string to the vending industry’s sales bow? (‘Drinking more coffee could save your life’ is a hell of a selling point, after all). On the other hand, though, could it be that he’s sharing with us the secret of his own, legendary longevity in the business? The secret of eternal youth, even?
I’ll wonder if anybody at Brods HQ is keeping track of his coffee consumption while I’m waiting for the office espresso machine to warm up.
Now, where did I put the grinder?
